Tiesto and Martin Garrix have both paired up with 7UP for summer 2015. The partnership includes limited edition cans sporting either Tiesto or Martin Garrix themes, as well as video advertisements with intense colours and visual effects. The two DJs have also released a new track collaboration titled ‘The Only Way is Up’, conveniently released at the same time as their 7UP deal. For 7UP, acquiring a deal with these two massive DJs is a huge promotional move. 7UP as well as the two DJs promise a greater festival experience this summer, so keep your eye out for more promo videos and the limited edition 7UP cans!
By: A.J Coïa